Ersatz

a customer the other day  needed to come back with a particular color for her dinged-up cabinets. She agreed to do that; then told me she would wait until I was on duty again, as she didn’t want anybody else to wait on her. At first I was touched by the sentiment – in fact, I gave her a hug. Well, that’s probably a big fat NO..No for HD associates, so my first thought was, “Well, won’t be long before I get fired.”

But then I had a second emotion on my way home: guilt. I am a fraud. I act as though I care about the needs of my customers, but do I really? Or is this just about ginning (sp?) up interactions that lead to anecdotes for my book? I went home and mentioned my feelings to both Ray and John. Ray, Lee Ann and Jopie are visiting, taking care of Florida business en-route to relocation. But I digress. Anyway, I mentioned it to those two guys. Ray’s response was what difference does it make what your motive is if you give good service and the customer is happy? I agreed that was true. Later on, as John and I were watching Adam Sandler’s movie The Hustle, I shared those feelings with John. He reminded me: everything is copy. So my feelings about feeling guilty for not being a true “HD” person are just another chapter – or maybe a subchapter – in the book. Wow. Now let’s think about that for a minute. The implications are obvious. EVERYBODY that works at HD is effectively doing what I’m doing. Does M the Elder care about his customers? Most assuredly not – and he doesn’t really try to hide that fact. Does M the AM (parse that one out for yourselves) care, or does he just want more profitability (there’s your hint as to what an AM is). So really, it’s ALL just performance art. Huh? Yep – performance art. What the f is that? Another aside – my friend Margie just wrote a whole piece about swearing – really cool..I should put a link to it if she agrees. Update: she did. Click on the word ‘swearing’. Back to the point. Wikipedia says “Performance art is an artwork or art exhibition created through actions executed by the artist or other participants.” So we’re in a tableau. Question is: who’s the artist, what’s the art, and who are the viewers? Oh my, pithy questions that deserve more examination. So when you go to the paint department, you the customer are the viewer of performance art. My associates and I are the performers. The book will document the event, so I guess that makes me the artist? But it’s really more basic than that. You the customer want a nice paint color, and want someone competent to help you achieve that end. We the associates and managers want to sell you the paint and brushes and rollers and tarps – you get the idea. We want to add profit to the HD ledger and retain our positions. So let’s get legalistic now. It’s a contract. We make an offer (the paint), you accept the offer (carry the can to customer service), you give consideration (put the cost of that paint on your HD credit card). A contract, executed hundreds of times a day between willing buyers and sellers. But wait – there’s more. At a training earlier in the week, it was stressed that we must ‘upsell’. What is that? That’s where we sell you the customer a higher grade of paint that is more profitable to the store. Well, now – haven’t been told that before. Why? Because the profits were there doing things the way we were before. What’s changed? Covid is over, the season is over and inflation is likely going to depress sales. So the suggested solution is to upsell. Can I do that? Reflect back on my second really nasty confrontation with a customer who accused me of doing just that – upselling her when she didn’t need what I was selling, even though she had specifically requested it. So there’s the dance – knew there was one. An empathetic (or empathic) customer will know when they’re being upsold. I always do, being one. When I encounter it, I recoil and generally do not return to the scene of extortion. So that means every encounter must be quickly evaluated to see if the additional profit is worth the risk of alienating a customer who will know we’re trying to sell them something they may – or may not – need. A dance. My co-worker I made a comment yesterday afternoon that M the AM would likely fire him because he was selling too much low-priced paint. He is sensitive, but not empathic. However, he’s had enough experience to know how to do the dance. Not sure about the others. Time will tell. That’s all – gonna go ask Margie if I can link to her article. If she says yes, you’ll see a hot button above. Later!

Leave a Reply

Your email address will not be published. Required fields are marked *